The effectiveness of market information in enhancing new product success rates

Susan Hart, Nikolaos Tzokas and Michael Saren

European Journal of Innovation Management, 1999, vol. 2, issue 1, 20-35

Abstract: Keywords: Effectiveness, Innovation, Market intelligence, New product development, Success

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601069910248856

DOI: 10.1108/14601069910248856

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