Measuring the dimensions of market knowledge competence in new product development

Tiger Li and S. Tamer Cavusgil

European Journal of Innovation Management, 1999, vol. 2, issue 3, 129-146

Abstract: Keywords: Product management, Market intelligence, Marketing, R&D, Measurement

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601069910289068

DOI: 10.1108/14601069910289068

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