Digital social responsibility adoption in the hotel sector: determinants and outcomes

Khaled Saleh Al-Omoush, Agustín Carrilero, Javier Muñoz de Prat and María Fernanda Fernanda Guevara Riera

European Journal of Innovation Management, 2025, vol. 29, issue 1, 23-40

Abstract: PurposeThis study explores the determinants of digital social responsibility (DSR) adoption in the hotel sector. It also explores the impact of DSR adoption on collaborative innovation and value co-creation. Finally, it investigates the moderating role of leadership commitment in the impacts of stakeholder pressure and ethical standards on DSR adoption.Design/methodology/approachData were collected from 273 hotel managers, directors and heads of departments. Partial least squares structural equation modeling in SmartPLS was used to analyze the data and test the hypothesized relationships.FindingsStakeholder pressure, ethical standards and competitive dynamics significantly influence DSR adoption in the hotel sector. DSR adoption significantly affects collaborative innovation and value co-creation. Leadership commitment moderates the impacts of stakeholder pressure and ethical standards on DSR adoption.Originality/valueThe findings shed light on the role of hotel leadership in absorbing external pressures and translating ethical responsibility into DSR adoption to drive social responsibility. The study contributes to the literature and theory on digital solutions in CSR, consistent with the survival and competitiveness of companies in today’s business through collaboration, innovation and value co-creation. Moreover, the findings provide actionable guidance to practitioners interested in DSR adoption. This study can support managerial decision-making about DSR initiatives in the hotel industry.

Keywords: Digital social responsibility; Stakeholder pressure; Ethical standards; Competitive dynamics; Leadership commitment; Collaborative innovation; Value co-creation (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/ejim/article/29/1/23/13296 ... lity-adoption-in-the (text/html)
https://www.emerald.com/ejim/article-pdf/29/1/23/1 ... m-05-2025-0686en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:ejim-05-2025-0686

DOI: 10.1108/EJIM-05-2025-0686

Access Statistics for this article

European Journal of Innovation Management is currently edited by Dr Vincenzo Corvello

More articles in European Journal of Innovation Management from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().