At the crossroad of digital and tourism entrepreneurship: mediating effect of digitalization in hospitality industry

Marcin Suder, Joanna Duda, Rafał Kusa and Alexandra Mora-Cruz

European Journal of Innovation Management, 2022, vol. 27, issue 4, 1057-1081

Abstract: Purpose - This study aims to explore the role of digital technologies in tourism entrepreneurship. In particular, the main objective of this research is to examine the relationships among proactiveness, innovativeness, digitalization, and firm performance and growth in the hotel industry. Design/methodology/approach - The data for this investigation were collected from 110 one- or two-star hotels that were operating in Poland during the time of this research. This study employs PLS-SEM to analyze the relationships among the examined variables. Findings - The results show that digitalization has a significantly positive impact on a hotel’s performance. Moreover, digitalization mediates the impact of entrepreneurial behaviors on performance. In particular, digitization is a full mediator for the impact of proactiveness on firm growth and innovation on market performance. Additionally, there is a partial complementary mediation effect of digitalization in the case of impact of innovativeness on firm growth; digitization is not a mediator for the impact of proactiveness on firm growth. Originality/value - Previous studies have not captured the relationships among entrepreneurship, digitalization, and performance; this study helps to fill the gap and examine these associations in the hospitality industry. The outcome of this study provides valuable insights for hoteliers for understanding the role (and importance) of digitalization in the context of proactiveness and innovativeness.

Keywords: Hospitality industry; Digitalization; Performance; Entrepreneurial orientation; Innovativeness; Proactiveness; Risk-taking; Opportunity-seeking; PLS-SEM (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:ejim-08-2022-0422

DOI: 10.1108/EJIM-08-2022-0422

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