Cognitive social capital and new product performance: indirect effect of potential absorptive and innovation capacity: a tourism-based study

Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chavez Zirena and Andrea Karina Caryt Malaga

European Journal of Management and Business Economics, 2024, vol. 35, issue 3, 328-345

Abstract: PurposeThe purpose of this paper is to respond to the existing gap in the literature and analyze empirically the mediating role of potential absorptive capacity and innovation capacity in the relationship between socio-cognitive capital and new product performance in tourism businesses.Design/methodology/approachPartial least squares structural equation modeling (PLS-SEM) was applied to measure the effect of independent variables and mediators on the results of new products through information collected from 300 companies through a structured questionnaire applied to tourism companies.FindingsImportant findings are presented demonstrating the positive and significant influence of cognitive social capital on the results of new products; however, this is not enough, so the potential absorption capacity and the capacity for innovation play a very important role in improving the effect on the results of new products. The findings suggest that organizations should direct their culture and shared goals toward assimilation and knowledge and the development of innovation capabilities in order to obtain more successful new product results.Originality/valueThe study adds value to the study of social capital by analyzing social cognitive capital and its impact on new product performance. In contrast to previous studies, it suggests incorporating potential absorptive capacity and innovation capacity as mediating variables in a comprehensive model that illustrates the positive spillover effect, thereby enhancing the outcomes related to new product performance.

Keywords: Social capital; Cognitive capital; Product performance; Innovation capacity; Absorptive capacity; Tourism; Mediation analysis (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/ejmbe/article/35/3/328/124 ... ital-and-new-product (text/html)
https://www.emerald.com/ejmbe/article-pdf/35/3/328 ... e-01-2023-0019en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:ejmbep:ejmbe-01-2023-0019

DOI: 10.1108/EJMBE-01-2023-0019

Access Statistics for this article

European Journal of Management and Business Economics is currently edited by Enrique Bigne

More articles in European Journal of Management and Business Economics from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().