Discussing the potential of the institutional theory to leverage service-dominant logic advancements

Sara Martins Gonçalves and Rui Vinhas Silva

European Journal of Management Studies, 2021, vol. 26, issue 1, 3-16

Abstract: Purpose - Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach - This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings - The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value - The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research.

Keywords: Institutional theory; Institutions; Institutional logics; Neo-institutionalism; Service-dominant logic; Rational choice institutionalism (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejmspp:ejms-01-2021-0004

DOI: 10.1108/EJMS-01-2021-0004

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