The impact of social media and collaboration on Gen Y employees’ engagement

Mohammad Faraz Naim and Usha Lenka

International Journal of Development Issues, 2017, vol. 16, issue 3, 289-299

Abstract: Purpose - This paper aims to examine the relationship between workplace use of social media, collaboration and Gen Y employees’ engagement. Design/methodology/approach - A sample of 209 Indian Gen Y employees from information technology industry participated in the survey. Structural equation modelling is used to test the research hypotheses. Findings - Findings reveal that social media has a significant positive effect on collaboration, which leads to Gen Y employees’ perceived learning, in turn impacting Gen Y employees’ engagement. Research limitations/implications - Findings suggest a social media-enabled approach of collaboration to satisfy Gen Y employees’ perceived learning leading to their engagement. However, this study only examines the employees’ perspective; it will be prudent to examine management perspective as well in future studies. Practical implications - Organisations must integrate social media into their talent management strategy. Originality/value - This study contributes to the literature in human resources pertaining to social media as an asset to promote collaboration and develops a linkage between social media and Gen Y employees’ engagement via perceived learning.

Keywords: Employee engagement; Collaboration; Social media; Gen Y; Perceived learning (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijdipp:ijdi-04-2017-0041

DOI: 10.1108/IJDI-04-2017-0041

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