Internationalization ofGuanxifrom China to Africa

Abdoulkadre Ado

International Journal of Emerging Markets, 2022, vol. 18, issue 11, 5238-5256

Abstract: Purpose - This study focuses on the use ofguanxiby African returnees from China in Africa. It explains how returnees understood and leveragedguanxito collaborate with Chinese partners. Design/methodology/approach - This study uses semi-structured interviews to document howguanxiis increasingly extending beyond Chinese borders. It focuses on Ethiopia, Kenya and Tanzania and analyzes the returnees' mobilization ofguanxiin Sino–African business contexts. Findings - African returnees play an increasingly important role inguanxiinternationalization in Africa. Returnees' understanding ofguanxiis shaped by their African traditions and their Chinese experiences, creating their new cultural capital and a dynamic Sino–African business mindset. Originality/value - This paper reveals an emerging shift in the business mindset among African returnees once initiated inguanxi. In addition,guanxiis increasingly practiced by African organizations.

Keywords: Guanxi; Africa; China; Internationalization; Culture; Social networks (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijoemp:ijoem-01-2021-0025

DOI: 10.1108/IJOEM-01-2021-0025

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