Challenges in creating egalitarian logistic ecosystem: cases of app-based cab aggregators (ABCAs)

Nikhil Kewal Krishna Mehta, Rohit Sharma and Shreyas Chavan

International Journal of Emerging Markets, 2022, vol. 18, issue 11, 4987-5008

Abstract: Purpose - Given the increasing volatility, uncertainty, complexity, and ambiguity, egalitarian ecosystems may play an important role to establish equality among various stakeholders. With this idea, the study aimed to understand conflicts and challenges in creating an egalitarian ecosystem in the application-based cab aggregator (ABCA) market. Design/methodology/approach - Narratives of various stakeholders involved in the ABCA business were collected. The study involved narrations from direct and indirect stakeholders up to saturation till common themes were found. Grounded theory methodology using constant comparison was explored to interpret the results. After the results were obtained, root cause analysis was undertaken using the why–why methodology to understand ground-level reality. Findings - In total, 13 major issues were identified using grounded theory for narrative analysis that cab aggregator companies, driver-partners, and riders faced. The stakeholders' inability in the ecosystem to see each other's problems could be accorded to their self-interest, rational boundedness and asymmetric information. These findings collude with Banajiet al.(2004) and Chughet al.(2005). Originality/value - This study explained each stakeholder's perspectives about their counterparts that influence non-egalitarianism. The study further suggested possible areas for solving the issues and promoting cooperation.

Keywords: Application-based cab aggregators; Taxi aggregator; Shared economy; Service supply chain; Egalitarian system; Why – why analysis (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijoemp:ijoem-02-2021-0193

DOI: 10.1108/IJOEM-02-2021-0193

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