Green loyalty of Islamic banking customers: combined effect of green practices, green trust, green perceived value, and green satisfaction

Muhammad Muflih, Bambang Iswanto and Radia Purbayati

International Journal of Ethics and Systems, 2023, vol. 40, issue 3, 477-494

Abstract: Purpose - Departing from the spirit of environmental concern, this study aims to connect green practices of Islamic banking with green customer loyalty, both directly and through the role of green trust, green perceived value and green satisfaction. Design/methodology/approach - In responding to the research hypothesis, this study analyzed 341 customer questionnaires using the structural equation modeling-partial least squares method. Findings - This study found that a solid green practices program directly makes customers loyal to Islamic banks. It also discovered an indirectly convincing relationship between green practices and green loyalty through the mediation path of green satisfaction and less convincing through the mediation path of green perceived value and green trust. Practical implications - Practically, this study highlights the importance of green practices innovation and the development of green practices programs that please customers because these programs can generate their loyalty toward the Islamic banking industry. Originality/value - To the best of the authors’ knowledge, this study is the first to investigate the relationship between green practices and the green loyalty of customers in the Islamic banking industry.

Keywords: Green practices; Green trust; Green perceived value; Green satisfaction; Green loyalty; Islamic banking (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:ijoesp:ijoes-03-2023-0062

DOI: 10.1108/IJOES-03-2023-0062

Access Statistics for this article

International Journal of Ethics and Systems is currently edited by Prof Jacob Dahl Rendtorff

More articles in International Journal of Ethics and Systems from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().