Employer attractiveness, employee engagement and employee performance

Minh Nguyen and Luan Vinh Nguyen

International Journal of Productivity and Performance Management, 2022, vol. 72, issue 10, 2859-2881

Abstract: Purpose - This study examines the effects of employer attractiveness (EA) on employee engagement (EE) and employee performance (EP). Design/methodology/approach - Mixed method. The analytical technique is the Partial Least Squares Structural Equation Modeling through survey questionnaires collected from 937 respondents as employees from 37 enterprises in Vietnam. Findings - EA has a positive impact on EE and EP factors. However, EE has no statistically significant impact on EP. Practical implications - This study helps managers build solutions toward retaining talent and improving EP through the strategy of building EA. Concurrently, this study guides the important factors to build an effective EA. Originality/value - This study explores the relationship between three factors: EA, EE and EP. This has added a new research direction of EA to existing employees. In addition, the study results provide a new perspective on the relationship between EE and EP.

Keywords: Employer attractiveness; Employee engagement; Employee performance; Employer branding (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijppmp:ijppm-04-2021-0232

DOI: 10.1108/IJPPM-04-2021-0232

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