Effects of market pressure on organisational innovation performance: mediating roles of commitment to innovate, resource to innovate and manager innovation capability

Noufou Ouedraogo, William X. Wei, Ali Muhammad and Mohammed Laid Ouakouak

International Journal of Productivity and Performance Management, 2024, vol. 74, issue 5, 1717-1742

Abstract: Purpose - The purpose of this research is to investigate the effects of market pressure on organisational innovation performance through commitment and resource to innovate and manager innovation capability. Design/methodology/approach - A quantitative study was conducted with 273 participants working in different organisations. These participants were drawn from the LinkedIn network of one of the researchers. The data were collected using a survey questionnaire uploaded onto www.surveymonkey.com. The data were analysed using SPSS and AMOS, and structural equation modelling techniques were used to test the hypotheses. Findings - We found that market pressure has a positive effect on both commitment to innovate and resource to innovate. In turn, both commitment to innovate and resource to innovate influence manager innovation capability. We also found that manager innovation capability positively affects organisational innovation performance. Furthermore, manager innovation capability is a mediator in the relationship between commitment to innovate and organisational innovation performance as well as in the relationship between resource to innovate and organisational innovation performance. Finally, the relationship between manager innovation capability and organisational innovation performance is moderated by both extrinsic and intrinsic motivations to innovate. Practical implications - Our study provides empirical evidence of the roles of commitment to innovate, resource to innovate and manager innovation capability in enhancing the innovation performance of organisations. Therefore, organisations should show their commitment to innovate, provide resources to innovate, develop managers’ capabilities to innovate and use a mix of intrinsic and extrinsic motivators to boost their innovation performance. Originality/value - This study offers new insights into the dynamics of how market pressure leads to innovation within organisations.

Keywords: Market pressure; Commitment to innovate; Resource to innovate; Manager innovation capability; Organisational innovation performance (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijppmp:ijppm-12-2023-0675

DOI: 10.1108/IJPPM-12-2023-0675

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