Corporate social responsibility and the bottom line

Nicholas Capaldi

International Journal of Social Economics, 2005, vol. 32, issue 5, 408-423

Abstract: Purpose - To clarify the relationship between corporate social responsibility (CSR) and profits. Design/methodology/approach - Explicates CSR against the background of a larger thesis (Coase) about the role of firms in a market economy. Findings - There are three different senses of CSR: negative – what not to do (illegal); positive – innovative products and services; and supplementary. There is a clear hierarchy or prioritization here: negative > positive > supplementary. Practical implications - There are four areas in which supplementary obligations contribute directly to the bottom line: the environment, marketing, recruitment, and international. Originality/value - This paper overcomes false dualisms between CSR and profits, avoids hidden political agendas, and offers persuasive arguments for firms to engage in relevant CSR activity.

Keywords: Community relations; Freedom; Technology led strategy; Distribution (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijsepp:03068290510591263

DOI: 10.1108/03068290510591263

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