The theory of interpersonal behaviour for conventional enterprises' adoption of thehalal supply chain in Malaysia

Imran Mehboob Shaikh and Hanudin Amin

International Journal of Social Economics, 2024, vol. 52, issue 5, 820-834

Abstract: Purpose - This paper aims to apply the theory of interpersonal behaviour (TIB) and its determinants to determine conventional enterprises' intentions towardhalalsupply chains (HSCs) adoption in Malaysia. Design/methodology/approach - A survey was conducted with a judgmental sampling and over 150 responses were gathered. Besides, the literature on the factors that influence an enterprise’s adoption of ahalalsupply chain, and TIB is evaluated to determine the influential determinants that lead to conventional entrepreneurs’ desire to participate in thehalalsupply chain in Malaysia. Findings - The study findings suggest that the intention to use ahalalsupply chain is determined not only by social factors, affect, facilitating conditions and attitude, but also by the added construct of perceived expected benefits. Research limitations/implications - Considering this research to be limited in terms of coverage geographically and the theory rendered the context should be given proper attention when interpreting future outcomes. Furthermore, future researchers can extend the direct relationship by employing habit construct when conducting a longitudinal study. Practical implications - This paper serves as a guide to ensure the best planning ofhalalsupply chains in both theory and practice. Originality/value - This study expands on the use of TIB in the context of conventional enterprises’ intention towardhalalsupply chains in Malaysia. Peer review - The peer review history for this article is available at:https://publons.com/publon/10.1108/IJSE-05-2023-0334

Keywords: TIB; Malaysia; Halal supply chain; Halal logo; Conventional enterprises; Food security (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijsepp:ijse-05-2023-0334

DOI: 10.1108/IJSE-05-2023-0334

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