Saving behaviour determinants of Malaysia’s generation Y: an application of the integrated behavioural model

Ida Lopez, Nurul Shahnaz Mahdzan and Mahfuzur Rahman

International Journal of Social Economics, 2023, vol. 51, issue 7, 915-931

Abstract: Purpose - Using the integrated behavioural model (IBM) as a theoretical framework, this study aims to identify the determinants of saving behaviour among Malaysia's income-earning Generation Y (Gen Y) born in the years 1980–1995. Design/methodology/approach - The study was conducted using a questionnaire survey targeting Gen Y respondents 500 sets of responses were obtained via convenience sampling method. Findings - Analysis conducted using partial least squares structural equation modelling (PLS-SEM) revealed that there were positive relationships among instrumental attitude, injunctive norm, perceived control, self-efficacy and intention to save. Secondly, intention to save, financial literacy and time preference were found to positively influence saving behaviour. Practical implications - Policymakers may find this study useful as the results reveal saving behaviour determinants of Gen Ys in Malaysia, and policies could then be formulated to improve Gen Y's saving behaviour. Originality/value - This study contributes to the literature by applying the IBM to a study on saving behaviour. Peer review - The peer review history for this article is available at:https://publons.com/publon/10.1108/IJSE-05-2023-0340

Keywords: Saving behaviour; Gen Y; Integrated behavioural model; Time preference; Financial literacy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijsepp:ijse-05-2023-0340

DOI: 10.1108/IJSE-05-2023-0340

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