Impact of E-commerce adoption on business performance of SMEs in Sri Lanka; moderating role of artificial intelligence

Kapila Fonseka, Adam Amril Jaharadak and Murali Raman

International Journal of Social Economics, 2022, vol. 49, issue 10, 1518-1531

Abstract: Purpose - With the rapid development of technology in the 21st century, an ever-growing number of organisations are adopting digitalised technologies. The global economy connected with digitalisation is moving towards sustainable development. Individual firms adopt innovative technological strategies to consolidate their position in the competitive market. The study aimed to examine the management perception of the impact of E-commerce adoption (EC) on business performance (BP) – the moderating role of using artificial intelligence (AI). Design/methodology/approach - A quantitative study using the deductive approach and the data collected from senior managers of the small and medium-sized enterprises (SMEs) in Sri Lanka, and 389 samples were collected using a simple random sampling method. EC, BP and AI were named as the independent, dependent and moderating variables in the model. Porters' generic strategies and resource-based views (RBVs) were applied as the foundation of the study. Findings - The independent and moderating variables significantly influenced the BP. Managers' age, gender, education level and job position affect their perception. Originality/value - The global economy is moving towards sustainable development using digitalisation. The firms should blend their strategies with digitalised platforms to survive in the competitive market. Peer review - The peer review history for this article is available at the following link:https://publons.com/publon/10.1108/IJSE-12-2021-0752

Keywords: E-commerce; E-business; Performance; Business strategy; Artificial intelligence (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:ijsepp:ijse-12-2021-0752

DOI: 10.1108/IJSE-12-2021-0752

Access Statistics for this article

International Journal of Social Economics is currently edited by Professor Terence Garrett

More articles in International Journal of Social Economics from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().