Effects of age and income moderation on adoption of mobile payments in Brazil

Fernando Luis Abegao Neto and Julio César Bastos de Figueiredo

Innovation & Management Review, 2022, vol. 20, issue 4, 353-364

Abstract: Purpose - This study aims to measure the effects of moderation by age and income in mobile payment systems' intended use as predictors of performance expectation, effort expectation, social influence, risk and perceived costs. Design/methodology/approach - This study is based on a survey that generated a sample of 1,742 Brazilian users that responded to the measurement scale. The research data were analyzed using the partial least squares structural equation model. Findings - All proposed latent variables were significant, with income positively moderating the performance expectation and negatively moderating the perceived cost and perceived risk. In addition, age positively moderates performance expectation and negatively moderates cost perception. Originality/value - The findings evolved previous literature by understanding moderating effects that make it possible for companies operating in mobile payments to generate segmented communication and engagement plans for users of different income and age brackets.

Keywords: Mobile payments; Consumer behavior; Technology adoption; UTAUT (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:inmrpp:inmr-06-2021-0109

DOI: 10.1108/INMR-06-2021-0109

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