Climate consciousness: assessing climate change awareness in Gurugram, India

Rimple Manchanda

Journal of Asian Business and Economic Studies, 2024, vol. 31, issue 3, 175-189

Abstract: Purpose - The objective of this study is to explore the level of understanding and actions taken by the people of Gurugram (erstwhile Gurgaon) to mitigate the impact of climate change, given its critical importance as a global issue. Design/methodology/approach - Using a qualitative approach, primary data were collected through in-depth interviews by means of semi-structured interview methods. Findings - The findings indicate that while people are aware of climate change, the information is deficient for them to translate their knowledge into effective action. Some of the major challenges identified are lack of appropriate understanding, resources, education, motivation and government initiatives, as well as the old habits, peer influence, feeling of incapability and limited media exposure. To bridge the intention-action gap, it is recommended that people should be empowered to act desirably. There is a change need for awareness and education on ways to mitigate the effects of climate change. The study has implications for researchers, environmentalists, policymakers, non-government organizations and local residents of Gurugram. Originality/value - This study provides unique insights into the understanding of climate change by the general public and challenges faced in taking pro-environment actions. It emphasizes the urgent need to create awareness and educate individuals about ways to mitigate the impact of climate change.

Keywords: Climate change; Knowledge gap; Climate action; Climate consciousness; Awareness; Gurugram; F64; Q54; Q56; R11 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jabesp:jabes-04-2023-0104

DOI: 10.1108/JABES-04-2023-0104

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