Entrepreneurial behaviour formation among Farmers

Asif Yaseen, Simon Somogyi and Kim Bryceson

Journal of Agribusiness in Developing and Emerging Economies, 2018, vol. 8, issue 1, 124-143

Abstract: Purpose - The purpose of this paper is to investigate how farmers perceive and exploit business opportunities to foster entrepreneurship in developing country agriculture. Design/methodology/approach - In total, 174 milk producers completed a face-to-face survey within a posttest- pretest research design. Partial least squares structural equation modelling (PLS-SEM) was used to test the hypotheses. Findings - Results revealed that intentions, channelled through desirability, feasibility and optimism, become a strong predictor to recognise the opportunity to be entrepreneurial; however, the presence of a munificent environment and participation in apprenticeship and training programmes are the main and direct source of exploiting farming business opportunities. Research limitations/implications - The major limitation of the study is that cross-sectional data collected only from milk producers in Pakistan, signifying a need to include other agricultural sectors across different developing countries for further contextualising the results. Originality/value - Research on entrepreneurial behaviour among farmers is scant. This study emphasises how cognitive heuristics guide intentions influencing the process of opportunity formation, and a munificent environment and entrepreneurial skills trainings are necessary for starting dairy farming business with modern practices.

Keywords: Entrepreneurial intention; Desirability; Feasibility; Environmental munificence; Apprenticeship and training; Dairy farmers in Pakistan; Entrepreneurial behaviour (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jadeep:jadee-01-2017-0002

DOI: 10.1108/JADEE-01-2017-0002

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