Competitiveness model for the bovine livestock industry in Mexico

Antonio Emmanuel Perez Brito and Martha Isabel Bojorquez Zapata

Journal of Agribusiness in Developing and Emerging Economies, 2017, vol. 7, issue 3, 242-259

Abstract: Purpose - The purpose of this paper is to develop a model of competitiveness for the bovine livestock industry in the state of Yucatan, Mexico, by considering factors such as innovation, marketing, and finance (Perea and Rivas, 2008). Design/methodology/approach - Owners of 30 cattle ranches were included in the state surveys, with each ranch having at least 1,000 head of cattle. The study was quantitative, and used the method of thresholds (Pengfei, 2006), stratification of Dalenius and Hodges (1959), Pearson’s correlation, and multivariate regression analysis. Findings - The level of competitiveness in the livestock industry in Yucatan, and a model for its determination obtained as results reflect a similar importance for the three factors, with marketing and innovation being considered relatively more important. Research limitations/implications - It is worth nothing the context in which this information can be applies. Originality/value - This study is unique because the results obtained have important practical implications for the sector. The livestock industry in Yucatan represents one of the main strategic activities of the state, and now faces serious problems of competitiveness.

Keywords: Marketing; Rural economies; Livestock; Agronomy; Business enterprises (economics); O47 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jadeep:jadee-08-2015-0039

DOI: 10.1108/JADEE-08-2015-0039

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