Integration of marketing and operations (M/O): conceptualisation and research issues

Sanjeev Swami, Vineet Ranjan Rakesh, G. Sudhakar and Sumit Raut

Journal of Advances in Management Research, 2006, vol. 3, issue 2, 34-53

Abstract: Keywords: Business synergy, Department integration, Marketing strategies, Integration

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jamrpp:97279810680001244

DOI: 10.1108/97279810680001244

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