Impact of consumerism on marketing practices: a study in national capital region

D.P.S. Verma and Shashi Nanda

Journal of Advances in Management Research, 2007, vol. 4, issue 1, 74-82

Abstract: Keywords: Consumerism, Market regulation, Marketing practices, India, Consumer dissatisfaction

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jamrpp:v:4:y:2007:i:1:p:74-82

DOI: 10.1108/97279810780001253

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