Evaluation model for data mining software: an empirical investigation of ICICI bank

Sarika Sharma, D.P. Goyal and R.K. Mittal

Journal of Advances in Management Research, 2007, vol. 4, issue 2, 63-68

Abstract: Keywords: Data mining, Customer relationship management, CRM, Service sector, Gender

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jamrpp:v:4:y:2007:i:2:p:63-68

DOI: 10.1108/97279810780001259

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