Globally distributed R&D work in a marketing management support systems (MMSS) environment: a knowledge management perspective

Jehoshua Eliashberg, Sanjeev Swami, Charles Weinberg and Berend Wierenga

Journal of Advances in Management Research, 2008, vol. 5, issue 1, 7-20

Abstract: Keywords: Globally distributed work, Marketing management support systems, Knowledge management

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jamrpp:v:5:y:2008:i:1:p:7-20

DOI: 10.1108/97279810880001263

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