Bio‐immune systems analogy for effective managerial decision making in conflicting environment

Sidhartha S. Padhi and Prem Vrat

Journal of Advances in Management Research, 2011, vol. 8, issue 2, 236-245

Abstract: Purpose - The purpose of this paper is to investigate the analogy of the human immune system with the economic auction theory. Design/methodology/approach - The paper develops an analogy of bio‐immune system with competitive bidding in auction, then develops a model of the situation and discusses its managerial implications. Findings - The human immune system can be benchmarked to model decision making under competitive environment, such as biddings in auctions and obtains gainful insights. Practical implications - Various engineering, management, social science, and defense and security‐related applications of the model are suggested. Originality/value - The paper presents a novel and innovative model with tremendous potential for varied applications.

Keywords: Decision making; Managers; Decision support systems; Human immune system; English auction; Competitive bidding (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jamrpp:v:8:y:2011:i:2:p:236-245

DOI: 10.1108/09727981111175966

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