Factors influencing the readiness of rural people to use Union Digital Center services in southern Bangladesh: a behavioral intention approach

Md. Tariqul Islam, Abdulla Al-Towfiq Hasan and Asif Faysal

Journal of Electronic Business & Digital Economics, 2025, vol. 4, issue 2, 283-295

Abstract: PurposeThis research aims to investigate the factors that influence the readiness of rural communities in southern Bangladesh to utilize Union Digital Center (UDC) services.Design/methodology/approachBased on insights from the literature review and three key informant interviews, the measurement items, constructs and the final questionnaire were designed. Following this, a structured interview schedule was implemented to collect reliable data from 359 users of UDCs in three selected upazilas – Patuakhali Sadar, Dumki and Mirzaganj – situated in the southern region of Bangladesh. The collected data were subsequently analyzed using SPSS software, version 25.FindingsThe findings of the study indicate that motivational readiness, human resource readiness and technological readiness have a significant influence on users’ readiness to engage with the UDC among residents of three Upazilas in the Patuakhali district: Patuakhali Sadar, Dumki and Mirzagonj.Originality/valueThis study divulges the factors influencing the readiness of rural people to use UDC services in southern part of Bangladesh. The policymakers will get insightful information to implement and redesign the government information and communication technology services in Bangladesh.

Keywords: Motivational readiness; Human resource readiness; Technological readiness; Union Digital Center (UDC); Bangladesh (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jebdep:jebde-09-2024-0036

DOI: 10.1108/JEBDE-09-2024-0036

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