Assessing the acceptance of mobile phone technology in Tanzanian SMEs

Renatus Michael Mushi

Journal of Electronic Business & Digital Economics, 2024, vol. 3, issue 2, 170-183

Abstract: Purpose - This study investigates the acceptance of mobile phone technology in Tanzanian small- and medium-sized enterprises (SMEs) using the Technology Acceptance Model (TAM) with a special focus on service quality. Design/methodology/approach - The conceptual framework was designed by extending the TAM with an additional construct, service quality, before testing a model in a survey of 155 respondents and analysing using Smart PLS 4. Findings - Service quality was found to be among the significant factors in the acceptance of mobile phone technology among SME employees. Research limitations/implications - This implies that the higher the quality of service offered, the more employees accept and use mobile phone technology in their duties and improve the productivity of SMEs. Practical implications - The aspects of quality of mobile phone technology usage such as call dropouts, network quality, speed, etc., must be improved significantly. Social implications - The Mobile Network Operators and Regulators must understand that employees are offered the most accurate and reliable mobile phone services for its usefulness to be realised. Originality/value - The originality is a modified version of a TAM that accommodates service quality that has been tested in the Tanzanian context.

Keywords: Small- and medium-sized enterprises; Mobile phone technology; Service quality; Structural Equation Modelling (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jebdep:jebde-10-2023-0026

DOI: 10.1108/JEBDE-10-2023-0026

Access Statistics for this article

Journal of Electronic Business & Digital Economics is currently edited by Dr. Qiongwei Ye

More articles in Journal of Electronic Business & Digital Economics from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().