Women’s entrepreneurial intention in Taiwan: unpacking the interplay of role models, knowledge, passion and cognitive antecedents

Hanh Thi Trinh, Ngoc Minh Do, Hieu Huu Nguyen and Vu Huu Anh Nguyen

Journal of Enterprising Communities: People and Places in the Global Economy, 2025, vol. 20, issue 4, 1079-1108

Abstract: PurposeThis study aims to unpack the effects of role models, entrepreneurial knowledge, and entrepreneurial passion in driving entrepreneurial intention through the lens of cognitive antecedents. Adopting the theory of planned behavior and social cognitive theory to develop an integrated model.Design/methodology/approachA quantitative, cross-sectional survey was conducted with 328 female respondents in Taiwan. Partial least squares structural equation modeling was used to test the proposed hypotheses.FindingsThe results reveal that role models are positively related to attitude towards entrepreneurship and entrepreneurial self-efficacy. Formal and informal knowledge foster favorable attitudes and self-confidence, reinforcing the foundations of sustainable entrepreneurial ventures. Entrepreneurial passion enhances self-efficacy and social norms, underscoring its role as a psychological driver of intention. A growth mindset positively moderates the effects of attitudes and self-efficacy on entrepreneurial intention by promoting flexibility and resilience.Originality/valueThis study contributes to entrepreneurship research by clarifying how formal and informal knowledge shape cognitive antecedents and by undercoring the roles of entrepreneurial passion and role models in driving entrepreneurial intention. The study offers nuanced insights into the psychological mechanisms influencing women’s entrepreneurial intention in the Taiwan context, where cultural norms and institutional barriers remain significant. The findings provide practical direction for educators and policymakers to design interventions that combine structured education with experiential learning, expand access to relatable role models, and cultivate a growth mindset to bolster women’s entrepreneurial intention.

Keywords: Role models; Entrepreneurial knowledge; Entrepreneurial passion; Attitude towards entrepreneurship; Entrepreneurial intention; Women entrepreneurs; Taiwan (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/jec/article/20/4/1079/1323 ... -intention-in-Taiwan (text/html)
https://www.emerald.com/jec/article-pdf/20/4/1079/ ... c-01-2025-0021en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:jec-01-2025-0021

DOI: 10.1108/JEC-01-2025-0021

Access Statistics for this article

Journal of Enterprising Communities: People and Places in the Global Economy is currently edited by Prof Leo Dana and Andrea Caputo

More articles in Journal of Enterprising Communities: People and Places in the Global Economy from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().