Green and fair trade of indigenous palm candy

V. Praseeda Sanu, T.S. Anand Kumar and Jeyanth K. Newport

Journal of Enterprising Communities: People and Places in the Global Economy, 2010, vol. 4, issue 2, 142-147

Abstract: Purpose - The purpose of this paper is to disseminate the success of enterprise development activities initiated by a voluntary organization working in Kanyakumari District of India. Design/methodology/approach - The paper was prepared in discussion with rural artisans and staff of voluntary organization. Findings - It was found that the indigenous palm candy production gave better livelihood for the Nadar community whose prime occupation is harvesting of palm products. Even though the community was in the lowest ebb of the society, proper enterprise capacity building, value addition to palm product like palm candy, marketing and access to credit have paved way for the development of the community. The institutions promoted by Palmyrah Workers Development Society catered to the enterprise intervention of the community thereby increasing the income level of the families. Even though globalization is a threat for rural artisan products, the concept of green and fair trade is providing avenues for rural enterprise. Research limitations/implications - The study was restricted within a particular community and within a given geographical area. Practical implications - Even though palm candy is having good market at international market, quality control and eco‐certification is a problem at field level. Originality/value - The paper illustrates how a backward community has developed enterprise skills and achieved better livelihood options.

Keywords: Business enterprise; Voluntary organizations; Rural areas; Small enterprises; India (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:v:4:y:2010:i:2:p:142-147

DOI: 10.1108/17506201011048040

Access Statistics for this article

Journal of Enterprising Communities: People and Places in the Global Economy is currently edited by Prof Leo Dana and Andrea Caputo

More articles in Journal of Enterprising Communities: People and Places in the Global Economy from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().