Planting seeds of enterprise

Leo Dana and Waata Hipango

Journal of Enterprising Communities: People and Places in the Global Economy, 2011, vol. 5, issue 3, 199-211

Abstract: Purpose - The purpose of this paper is to add to the understanding of Māori perspectives pertaining to the economic application of New Zealand's flora and fauna. Design/methodology/approach - The body of literature consulted was a combination of works written aboutRongoā Māori(Māori medicine) and Māori perspectives on the stewardship and management of New Zealand's natural resources. Empirical findings were obtained from focus groups and an interview with a practitioner ofRongoā Māori. All interviews were semi‐structured. Findings - The findings indicate that Māori enterprise involving indigenous flora and fauna is likely to be community based; with a proportion of these being non‐profit in nature. The transmission and protection of traditional knowledge regarding the use of plants is a key issue. Māoriiwi(tribes) would benefit from further research into their models of community‐based entrepreneurship. Practical implications - The paper would be useful for academics considering further exploration of Māori participation in the bio‐economy. Originality/value - The paper is an exploratory study that has captured some Māori perspectives regarding the use of indigenous flora and fauna.

Keywords: Indigenous flora and fauna; Māori entrepreneurship; New Zealand; Plants; Animals; Natural resources (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:v:5:y:2011:i:3:p:199-211

DOI: 10.1108/17506201111156670

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