Tourism and social media in the world: an empirical investigation

Simplice Asongu and Nicholas Odhiambo

Journal of Economic Studies, 2019, vol. 46, issue 7, 1319-1331

Abstract: Purpose - The purpose of this paper is to examine the relationship between tourism and social media from a cross section of 138 countries with data for the year 2012. Design/methodology/approach - The empirical evidence is based on Ordinary Least Squares, Negative Binomial and Quantile Regressions. Findings - Two main findings are established. First, there is a positive relationship between Facebook penetration and the number of tourist arrivals. Second, Facebook penetration is more relevant in promoting tourist arrivals in countries where initial levels in tourist arrivals are the highest and low. The established positive relationship can be elucidated from four principal angles: the transformation of travel research, the rise in social sharing, improvements in customer service and the reshaping of travel agencies. Originality/value - This study explores a new data set on social media. There are very few empirical studies on the relevance of social media in development outcomes.

Keywords: Tourism; Social media; World; D83; O30; Z32; Z38 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (21)

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Related works:
Working Paper: Tourism and Social Media in the World: An Empirical Investigation (2018)
Working Paper: Tourism and Social Media in the World: An Empirical Investigation (2018)
Working Paper: Tourism and Social Media in the World: An Empirical Investigation (2018)
Working Paper: Tourism and Social Media in the World: An Empirical Investigation (2018)
Working Paper: Tourism and social media in the world: An empirical investigation (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jespps:jes-07-2018-0239

DOI: 10.1108/JES-07-2018-0239

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