Factors influencing meta-banking adoption: an empirical study

Husam Yaseen, Majda Al-Salim Ayoub, Christina Hattar, Ahmad Samed Al-Adwan and Malek Alsoud

Journal of Financial Reporting and Accounting, 2024, vol. 23, issue 2, 811-829

Abstract: Purpose - This study aims to examine the main factors influencing customer meta-banking (metaverse banking) adoption intention based on the unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach - In this study, the PLS-SEM modelling technique was used to analyse the quantitative data collected from a total of 407 participants who were purposefully chosen. Findings - The findings revealed that performance expectation, effort expectancy, facilitating conditions and hedonic motivation have significant positive effects on customers’ perception of the value associated with adopting the metaverse. However, the effect of social influence was found to be statistically insignificant. The results further emphasised that technostress is an obstacle that negatively influences the perceived value. Lastly, perceived value is found to be a key facilitator of adoption intention as it shows a positive effect on it. Originality/value - This study stands at the forefront of research on banking customers’ adoption intention of meta-banking. Going beyond the investigation of adoption intention, the research also critically assesses the applicability of UTAUT in the context of meta-banking. The results demonstrate that UTAUT is a viable theoretical framework for examining the dynamics of meta-banking. In particular, the findings indicate that UTAUT model provides a reliable lens for comprehending the intricacies of meta-banking adoption.

Keywords: Meta-banking; Technostress; Metaverse; Perceived value; UTAUT; Effort expectancy (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jfrapp:jfra-12-2023-0765

DOI: 10.1108/JFRA-12-2023-0765

Access Statistics for this article

Journal of Financial Reporting and Accounting is currently edited by Prof. Aziz Jaafar and Prof Khaled Hussainey

More articles in Journal of Financial Reporting and Accounting from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().