Weaving emotions: unraveling the emotional significance of Sri Lankan handloom artistry

Sumith Gopura and Ayesha Wickramasinghe

Journal of Humanities and Applied Social Sciences, 2024, vol. 6, issue 4, 315-330

Abstract: Purpose - This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development. Design/methodology/approach - Qualitative research methods, including observational research and semi-structured interviews with 27 artisans from different handloom communities in Sri Lanka were conducted and analyzed in thematic approach. Findings - By highlighting the maker of the craft through their socio-emotional identities in an artisan-oriented approach, this paper provides insight into new product development for handloom in alignment with up-and-coming trends. Ultimately, this can increase the demand for handloom and sustain the sector in both local and international fashion markets. Originality/value - This research study is one of the first of its kind to propose a novel approach for artisan-oriented product development through the application of artisans’ socio-emotional identities.

Keywords: Sri Lanka; Crafts; Handloom; New product development; Artisans; Socio-emotional identities (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jhassp:jhass-07-2023-0082

DOI: 10.1108/JHASS-07-2023-0082

Access Statistics for this article

Journal of Humanities and Applied Social Sciences is currently edited by Professor Mohamed Othman Elkhosht

More articles in Journal of Humanities and Applied Social Sciences from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().