Business choice, location decision and success of small and medium enterprises in Uganda

JohnBosco Kakooza, Immaculate Tusiime, Sophia Namiyingo, Ruth Nabwami and Mellan Basemera

Journal of Money and Business, 2023, vol. 3, issue 1, 108-121

Abstract: Purpose - This paper aims to report on the results of a study carried out to establish the contribution of business choice and location decision to the success of small and medium enterprises in an emerging economy like Uganda. Design/methodology/approach - This study is cross-sectional and correlational. Data were collected through a questionnaire survey of 181 small and medium restaurants. The data were analyzed through correlation coefficients and hierarchical regression using statistical package for social sciences. Findings - The findings reveal that both business choice and location decisions positively and significantly contribute to the success of small and medium enterprises. However, it was noted that more attention should be paid to location decision than business choice as determinants of SME success. Originality/value - To the authors' knowledge, this is the first study to investigate the contribution of business choice and location decision to the success of SMEs using evidence from a developing African country like Uganda. Finally, this research offers practical contributions to managers and owners of SMEs who have to make strategic decisions for firm profitability, survival and growth in the competitive business arena.

Keywords: Business choice; Location decisions; Enterprise success; Restaurant; Small and medium enterprises; Uganda (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:jmbpps:jmb-08-2022-0041

DOI: 10.1108/JMB-08-2022-0041

Access Statistics for this article

Journal of Money and Business is currently edited by Professor Abderrazak Laghouag

More articles in Journal of Money and Business from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().