User experience and continuous use of block-chain technologies among freight forwarding firms in Ghana: a mediated-moderation model

Stewart Selase Hevi

Maritime Business Review, 2024, vol. 10, issue 1, 62-75

Abstract: Purpose - This paper investigates the mediated-moderation roles of adhocracy culture (ADC) and business ecosystem learning between user experience (UX) and continuous use of block-chain technologies (CUBT) among freight firms in Ghana. Design/methodology/approach - A stratified sampling technique was used in the selection of 327 employees of freight firms. This paper employs regression analysis to examine the hypothesized paths. Findings - The findings show that ADC moderates the partially mediated role of the business ecosystem between technology UX and CUBT. Research limitations/implications - Based on the cross-sectional design adopted, the study findings do not reflect the changing dynamics of employees of freight firms over a long period of time in Ghana. Originality/value - This research is one of the first in maritime transport literature to explore the relevance of block-chain technologies among freight firms in an emerging economy.

Keywords: User experience; Adhocracy culture; Business ecosystem learning; Continuous use; Block-chain technologies; Maritime transport industry (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:mabrpp:mabr-07-2023-0053

DOI: 10.1108/MABR-07-2023-0053

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