Total relationship management (TRM) and total quality management (TQM)

Mosad Zineldin

Managerial Auditing Journal, 2000, vol. 15, issue 1/2, 20-28

Abstract: Keywords: TQM, Relationship marketing

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:eme:majpps:02686900010304399

DOI: 10.1108/02686900010304399

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