Research of Bulgarian companies' marketing effectiveness

Mladen Stefanov Velev and Ivo Todorov Marinov

Managerial Auditing Journal, 2004, vol. 19, issue 6, 774-789

Abstract: Keywords: Marketing strategy, Performance appraisal, Bulgaria

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:eme:majpps:02686900410543886

DOI: 10.1108/02686900410543886

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