CSR focus in the mission and vision statements of public sector enterprises: evidence from India

Mansi Mansi, Rakesh Pandey and Ehtasham Ghauri

Managerial Auditing Journal, 2017, vol. 32, issue 4/5, 356-377

Abstract: Purpose - This study aims to explore the weightage rendered to corporate social responsibility (CSR) keywords in mission and vision (M&V) statements of public sector enterprises (PSEs) in India. Design/methodology/approach - Analysing the contents of M&V statements of 230 PSEs, this study has the twin research objectives of seeking to illuminate the current use of CSR-related keywords in PSEs’ M&V statements that reflect organisational strategy and provide an understanding for how firm age, industry and firm size variables serve to influence CSR keyword reporting in these statements. Findings - The findings of this study provide evidence that half of the Indian PSEs reported at least one CSR-related keyword in their M&V statements. These public enterprises predominantly use 38 different categories of CSR keywords in their M&V statements. Furthermore, the authors find that environment-related keywords were predominantly used by PSEs in their M&V statements. The results indicate that PSEs’ size and industries are significantly associated with the use of CSR-related keywords in M&V statements, suggesting that bigger PSEs and PSEs in extractive industries (e.g. mining, coal and petroleum) tend to report more CSR-related keywords in their M&V statements. Research limitations/implications - Findings imply that small public enterprises (those having a low annual turnover) lack CSR focus in their M&V statements. The authors argue that, irrespective of the size of the enterprise, CSR should be an integral part of these PSEs in framing their M&V statements. Originality/value - This study systematically analyses CSR-related keywords in the M&V statements of all PSEs in India.

Keywords: India; Public sector; CSR; Mission and vision (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:majpps:maj-01-2016-1307

DOI: 10.1108/MAJ-01-2016-1307

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