Museums creating value and developing intellectual capital by technology

Mauro Romanelli

Meditari Accountancy Research, 2018, vol. 26, issue 3, 483-498

Abstract: Purposes - The aim of this study is to provide a conceptual framework to explain how museums sustain intellectual capital and promote value co-creation moving from designing virtual environments to introducing and managing Big Data. Design/methodology/approach - This study is based on archival and qualitative data considering the literature related to the introduction of virtual environments and Big Data within museums. Findings - Museums contribute to sustaining intellectual capital and in promoting value co-creation developing a Big Data-driven strategy and innovation. Practical implications - By introducing and managing Big Data, museums contribute to creating a community by improving knowledge within cultural ecosystems while strengthening the users as active participants and the museum’s professionals as user-centred mediators. Originality/value - As audience-driven and knowledge-oriented organisations moving from designing virtual environments to following a Big data-driven strategy, museums should select organisational and strategic choices for driving change.

Keywords: Big data; Value co-creation; Intellectual Capital; Museums; Virtual environments (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eme:medarp:medar-10-2017-0225

DOI: 10.1108/MEDAR-10-2017-0225

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