Strengthening customer loyalty through financial satisfaction in the banking industry

Amani Gration Tegambwage and Pendo Shukrani Kasoga

Nankai Business Review International, 2023, vol. 15, issue 3, 461-477

Abstract: Purpose - This study aims to investigate the effect of financial satisfaction (FS) on customer loyalty in the banking industry. Design/methodology/approach - The study followed an explanatory research design using responses from 334 respondents from commercial banks in Tanzania. A stepwise regression analysis was used to validate the relevance of the study model. Findings - The results indicate a positive and statistically significant association between customer loyalty and FS with levels of assets (β= 0.598,p

Keywords: Customer loyalty; Financial satisfaction; Banking industry; Tanzania (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:nbripp:nbri-04-2023-0040

DOI: 10.1108/NBRI-04-2023-0040

Access Statistics for this article

Nankai Business Review International is currently edited by Dr Xuexiu Wang and Professor Li Wei'an

More articles in Nankai Business Review International from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().