Doing good deeds at a constant speed

Lin Zhang, Shenjiang Mo and Honghui Chen

Nankai Business Review International, 2018, vol. 9, issue 3, 316-330

Abstract: Purpose - From an institutional perspective, this study empirically examines whether institutional pressures, such as industry pressures and public attention, significantly influence corporate philanthropic disaster responses (CPDRs). Furthermore, this paper aims to examine the moderating role of a company’s prior history of philanthropic donation. Design/methodology/approach - This paper uses secondhand data from 217 Chinese listed companies that responded philanthropically to the 2008 Sichuan Earthquake. Findings - This paper finds that both industry pressure and public attention are positively associated with companies’ donations; their prior history of philanthropic donations significantly moderates these relationships such that these relationships become stronger and for companies that have prior histories of small philanthropic donations. Originality/value - First, this paper contributes to the philanthropy literature by identifying two kinds of institutional pressures (i.e. industry pressure and public attention) that exert great influences on CPDR contributions. Second, by studying the moderating role of firms’ prior philanthropic history, this study contributes to the understanding of companies’ different reactions to institutional pressures. In addition to the theoretical contribution, this paper encourages companies to proactively establish a sustainable philanthropic giving plan rather than being passively driven by external stakeholders.

Keywords: Corporate social responsibility; Institutional theory; Corporate philanthropy; Natural disaster (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:nbripp:nbri-09-2016-0031

DOI: 10.1108/NBRI-09-2016-0031

Access Statistics for this article

Nankai Business Review International is currently edited by Dr Xuexiu Wang and Professor Li Wei'an

More articles in Nankai Business Review International from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().