The effect of entrepreneurial marketing on outcome goals in SMEs

Richard C. Becherer, Marilyn M. Helms and John P. McDonald

New England Journal of Entrepreneurship, 2012, vol. 15, issue 1, 7-18

Abstract: Keywords: entrepreneurial marketing, entrepreneur, value creation, opportunity, leveraging, excellence

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:eme:nejepp:neje-15-01-2012-b001

DOI: 10.1108/NEJE-15-01-2012-B001

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