Cause‐Related Marketing in financial service organisations in Cyprus

Ioanna Papasolomou and Marlen Demetriou

Social Responsibility Journal, 2006, vol. 2, issue 3/4, 273-281

Abstract: Keywords: Cause‐related marketing, Financial service, Cyprus, Competitive advantage

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:17471117200600004

DOI: 10.1108/17471117200600004

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