The effect of corporate social responsibility (CSR) health-care services on patients’ satisfaction and loyalty – a case of Bangladesh

Md. Shamim Hossain, Sofri B. Yahya and Mohammad Jamal Khan

Social Responsibility Journal, 2019, vol. 16, issue 2, 145-158

Abstract: Purpose - Although research on patient satisfaction and loyalty has grown rapidly, the literature on corporate social responsibility (CSR) health care and patient satisfaction and loyalty is scarce. This paper aims to examine the impact of CSR health care on patient satisfaction and loyalty in Bangladesh. Design/methodology/approach - A quantitative study was performed, and data were collected using purposive sampling among 195 patients who used CSR health-care services from six public and private hospitals in Bangladesh. The data were analysed using structural equation modelling through the partial least square approach. Findings - The study found a significant positive relationship between CSR health-care services and patient satisfaction and between patient satisfaction and loyalty atp

Keywords: Bangladesh; Loyalty; Patient satisfaction; CSR healthcare practices (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-01-2018-0016

DOI: 10.1108/SRJ-01-2018-0016

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