Moderated-mediation of competitive aggressiveness and green supply chain learning in the relationship between green entrepreneurial orientation and cleaner production practices

Muhammad Shoaib Farooq and Maimoona Salam

Social Responsibility Journal, 2024, vol. 21, issue 3, 572-596

Abstract: Purpose - The relationship between corporate-level green entrepreneurial orientation (GEO) and the implementation of cleaner production practices (CPPs) is to a great extent unexplored in previous literature. This study aims to connect them with the corporate-level green supply chain learning and organizational competitive aggressiveness, presenting a novel interpretation of social ethics and morality in CPPs. Design/methodology/approach - To thoroughly explore this novel relationship, this study has used PLS-SEM for examining the moderated-mediation of competitive aggressiveness and green supply chain learning. Findings - Findings based on the data collected from 176 German firms have largely confirmed our propositions. Suggesting that there is a strong positive relationship between corporate level GEO and CPPs. Furthermore, our findings have confirmed that green supply chain learning mediates the macro-level relationship between GEO and CPPs. Moreover, it is also confirmed that the mediation of green supply chain learning in the macro-level relationship between GEO and CPPs is negatively moderated by competitive aggressiveness. Originality/value - This study offers a first-hand view of negatively moderated-mediation of competitive aggressiveness. Therefore, its findings are extremely relevant for policymakers in the domain of morality, social ethics, corporate-level GEO, sustainability, corporate-level green supply chain learning and CPPs.

Keywords: PLS-SEM; Competitive aggressiveness; Moderated-mediation; Cleaner production practices; Green entrepreneurial orientation; Green supply chain learning (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-05-2024-0320

DOI: 10.1108/SRJ-05-2024-0320

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