Is sustainability a driver of the circular economy?

Simone Sehnem, Andreia Pandolfi and Camila Gomes

Social Responsibility Journal, 2019, vol. 16, issue 3, 329-347

Abstract: Purpose - This study aims to analyse how Natura's practices of circular economy and sustainability overlap. Design/methodology/approach - This study is descriptive and qualitative, based on a thematic content analysis, and it describes and compares the performance of Natura in several dimensions, including economic, environmental, social, human rights, society, product responsibility and stakeholder engagement. A longitudinal study was carried out on the basis of an analysis of all Natura sustainability reports; these reports are available for public consultation and cover the period from 2001 to 2016. Findings - The main results show that there is symmetry between sustainability practices and the premises of the circular economy, with the ReSOLVE classification being met in most of the items. Originality/value - Innovation is the essential element that facilitated the creation of a portfolio of products that meet consumer demand.

Keywords: Sustainability; Global reporting initiative; Indicators; Circular economy; Circularity; Cosmetics sector (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-06-2018-0146

DOI: 10.1108/SRJ-06-2018-0146

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