Promoting the green voice of employees in the hospitality sector: the role of environmental transformational leadership

Shameem Shagirbasha, Neethu Mohammed and Madhan Kumar

Social Responsibility Journal, 2025, vol. 21, issue 9, 1833-1856

Abstract: PurposeDrawing on the theory of planned behaviour, this study aims to explore how environmental transformational leadership (ETL) influences the green voice behaviour of employees via the mediating role of three key variables: environmental mindfulness, environmental felt responsibility and environmental self-efficacy.Design/methodology/approachUsing a structured questionnaire and a mixed sampling method (purposive and snowball), data were collected from eighty-one hotels located in various metropolitan cities. The sample comprised 573 frontline employees’ responses gathered through a time-lagged survey.FindingsThe findings reveal that ETL positively affects both promotive and prohibitive green voice behaviour of employees. Moreover, these effects are mediated through environmental mindfulness, environmental self-efficacy and environmental felt responsibility.Practical implicationsThe study offers significant implications for shaping leadership practices and promoting sustainability efforts within hospitality organisations. By examining the drivers of green voice behaviour, the study provides practical insights for fostering a more environmentally conscious workplace.Originality/valueTo the best of the authors’ knowledge, this study is among the first to examine the association between ETL and the green voice of employees within the hospitality sector.

Keywords: Hospitality; Environmental transformational leadership; Environmental felt-responsibility; Environmental mindfulness; Environmental self-efficacy; Green voice (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-09-2024-0623

DOI: 10.1108/SRJ-09-2024-0623

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