Developing a conceptual model for voluntary pro-environmental behavior of employees

Sameera Mohamed Alzaidi and Shilpa Iyanna

Social Responsibility Journal, 2021, vol. 18, issue 2, 441-452

Abstract: Purpose - The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand voluntary pro-environmental behavior of employees. Design/methodology/approach - The paper reviews theoretical approaches and uses an integrative perspective to develop a model to try to understand voluntary pro-environmental behavior in the workplace. Findings - The authors developed a conceptual model of voluntary pro-environmental behavior of employees with four main variables: attitude, perceived behavioral control, personal norms and perceived corporate social responsibility. The authors also suggest that habit may have a moderating effect, which has been neglected in previous studies. Practical implications - Recognition of the importance of voluntary pro-environmental behavior of employees could enable organizations to develop more strategies and polices that strengthen their formal corporate social responsibility programs. Social implications - Business owners and decision makers who are helping to promote voluntary behavior will contribute to institutions’ environmental performance, saving natural resources and promoting pro-environmental practices. Originality/value - The proposed model will offer future studies a holistic understanding of the factors that predict voluntary pro-environmental behavior of employees and the extent to which this behavior depends on organizational motivators.

Keywords: Theory of planned behavior; Norm activation model; Comprehensive activation determination model; Corporate greening; Perceived corporate social responsibility; Voluntary pro-environmental behavior; Habit (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-11-2020-0477

DOI: 10.1108/SRJ-11-2020-0477

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