Impact of moral and exchange capital on media favourability of financial companies in India

Sakshi Sachdeva and Latha Ramesh

Social Responsibility Journal, 2025, vol. 21, issue 9, 1806-1817

Abstract: PurposeThe purpose of this study is to illuminate the influence of institutional and transactional corporate social responsibility (CSR) on media sentiments in financial companies in India. This study is conducted to understand how different CSR strategies impact media perceptions, influencing the reputation and public image of financial companies in India.Design/methodology/approachThis study examines the data of 56 National Stock Exchange-listed financial companies for eight years of data from 2014–2015 to 2021–2022. Panel data regression were used to analyse the data; fixed and random effect models were chosen based on the Hausman test results.FindingsFinancial companies’ moral and exchange capital negatively impact the media’s favourability of financial companies in India. Diagnostic tests like autocorrelation and heteroscedasticity are also conducted to check the effectiveness of research models.Originality/valueAlthough prior research has examined the effect of CSR on media sentiments, little is known about the impact of moral capital and exchange capital on media favourability of financial companies in India.

Keywords: Financial companies; CSR; Exchange capital; Media favourability; Moral Capital (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:srj-12-2024-0851

DOI: 10.1108/SRJ-12-2024-0851

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