Chinese consumer perceptions of socially responsible consumption

Hua Chen and Yusheng Kong

Social Responsibility Journal, 2009, vol. 5, issue 2, 144-151

Abstract: Purpose - The performance of corporate social responsibility has affected consumers' purchase actions. This study seeks to commit a questionnaire investigation to find out what the Chinese consumer is thinking and acting about corporate social responsibility. Design/methodology/approach - The paper commits a questionnaire that contains three factors and analyzes and reports the results on the Chinese consumer's attitude and the influenced purchase on corporate social responsibility. Findings - It is found that different status consumers in China have different perceptions on corporate social responsibility and their purchases are influenced at a different extent. It is only under specific conditions that consumers act in a socially responsible manner. Research limitations/implications - The present study provides a starting‐point for further research on putting forward items according to different region, scale, industry and products and analyzing the weight of each item. Originality/value - Companies may draw up different CSR strategies in connection with different products or different consumers in order to improve profits.

Keywords: Corporate social responsibility; Consumption; Questionnaires; China (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:v:5:y:2009:i:2:p:144-151

DOI: 10.1108/17471110910964441

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